Mexican Sage, Salvia leucantha. I really enjoyed seeing the sun filter through the translucent flowers and having it reflect off of the pubescent hairs. It reminded me of the pipe cleaners I played with as a child.
Sometimes you see these with white flowers out of the furry lavendar sepals. This one has lavender on lavender. They must be great nectar producers as well since the hummingbirds love them! As for me, they're hardy, grow quick and put on a year round floral show. Plus, anything the hummingbirds love is in good graces in the wayward garden! Needless to say, I have quite a few of them.